He wrote mostly about how good you want to be in a company. And most often than not, creativity play a big role in how good one can be.
What does it mean by being creative?
Being unconventional. Actively seeking out inspiration from unexpected sources. Being original. Taking risks. Presenting your ideas in a different way. Breaking away from a trend.
But think about it... Sometimes creativity is just copying a trend with a twist. A dark chocolate lemon mint twist. Do you know how that tastes like? I don't - But I sure am excited to taste it. =)
-Me-
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